The house of Fendi was launched in 1925 by Adele and Edoardo Fendi as a fur and leather shop in Via del Plebiscito, Rome. Since 1946, the five second generation sisters (Paola, Anna, Franca, Carla and Alda) joined the company. Fendi’s story began almost one hundred years ago in the Italian capital of Rome. Founded by Adele and Edoardo Fendi on a busy little street called Via del Plebiscito, the pair opened a small leather goods shop and set up what was then a secretive fur workshop.
The business became successful fairly quickly and the house was soon known beyond the borders of Rome, becoming synonymous with Italian craftsmanship and quality. Eventually the duo’s daughters joined the family business, bringing fourth new ideas spawning creativity and innovation, which to this day are pillars of the brand’s DNA.
In 1965, The Fendi Family invited a young designer to join the House in an effort to revolutionize the brand. His name was Karl Lagerfeld, and he would remain a staple at the brand until his death in early 2019. Today Silvia Venturini Fendi, granddaughter of Adele and Edoardo Fendi, is at the helm of the Fendi brand, and it was she who designed and launched one of Fendi’s most timeless icons: the Peekaboo Bag.
In 2014, Fendi started making plans to use drones to show its catwalk fashions.
*Source Wikipedia – Fendi
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